Brand Guidelines · v1.0

Less, but right.

How EVERLINE looks, sounds and feels – for retailers, press and partners. When in doubt: leave it out.

02

Naming

EVERLINE
The brand in running text – always in caps.
everline ONE
The pen. “everline” lowercase, “ONE” in caps. Never “Everline One” or “EverLine”.
everline BASE
The stand. Same logic.
everline ONE Titanium
The titanium edition, in RAW, NEO and DLC finishes.
Refills
Graphite, color, ballpoint, Eternal – not “cartridges” or “inserts”.
03

Color

Brand colors stay quiet. Color comes from the product, not the layout. Tap to copy.

The seven finishes

Deep Black
Deep Black
Star Silver
Star Silver
Forest Green
Forest Green
Pacific Blue
Pacific Blue
Soft Lilac
Soft Lilac
Neon Orange
Neon Orange
Neodymium
Neodymium
04

Typography

One family: Jost. Geometric, calm, legible – like the pen.

Aa

Headline · Bold · caps

Subhead · Semibold

Body · Regular 17 px · line height 1.55. One piece of aluminium. Four refills. Zero wear.

Eyebrow · Semibold · 13 px · +14 %

05

Voice

We talk the way the pen is built: direct, precise, nothing extra.

Clear, not loudShort sentences. One idea each.
Facts, not superlatives“17 g, machined from one piece” instead of “the best pen ever”.
Personal, not corporateFriendly and direct, never pushy.
Leave it outNo word that doesn't help understanding.

We say

  • One pen. For good.
  • No click. No cap. No spring.
  • Machined, not molded.

We don't say

  • “Exclusive”, “luxury”, “premium edition”
  • “Revolutionary”, “world's best”
  • “Indestructible”, “scratch-proof”
06

Imagery

Calm, neutral surfaces. Natural light. Close enough to feel the material.

Macro: material & edge
In use, real hands
Product alone, lots of space
DoNeutral backgrounds, real shadows, one product in focus.
Don'tFilters, color casts, cluttered desks, distracting props.
Text on imagesOnly on calm areas, white or ink.
07

Product design language

Form follows function. The drawing is built from the original CAD splines of the everline ONE – we use the same lines for icons, catalog and illustrations.

everline ONE · side view, scaled to 137 mm
01One bodyMachined from one piece. No seam, no glue, no screw.
02One radiusCap, channel and refill share one curve – nothing you touch has an edge.
0323 mm coneFree-form machined. The transition to the tip is a curve, not a step.
04108 mm channelOpens with a gentle squeeze. The shape is the mechanism.
LinesAlways derive outlines from the CAD splines, never freehand.
ProportionLength to width 12.7 : 1. Never squash or stretch.
RenderingHairline + 45° hatching on light. On dark, white outline only.
08

Icons

Blueprint style: hairline, 45° hatching, round caps, 24 px grid. The pen icon is derived from the CAD splines.

Pen
Refills
BASE
Specs
Mechanism
Material
Sets
Lifetime
Guarantee
99 days
Shipping
Worldwide
Sustainable
Colors
Gift
Journal
Secure
New
Stroke0.95 px for content icons, 1.3 px for UI icons (menu, search, cart).
FillHatching only, no solid fills. Color follows the text.
TileFlat light grey (#F5F5F7), 28% radius, no gradient, no shadow.

Need print-ready logos & images?

Tell us what you need them for – we'll email you the package.

Retail partners buy at 50 % off RRP.

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