Product guide for partners

everline ONE

Everything you need to explain it in 30 seconds – and sell it in three minutes.

The one-line pitch

“One piece of aluminium that holds any 2–2.3 mm refill – graphite, color, ballpoint or metal tip. No click, no spring, nothing to break.”

At a glance

The facts.

137 × 10 × 10mm
17grams
1piece of machined aluminium
0moving parts
4refill types
7finishes
Material
Anodized aluminium, machined from one piece
Mechanism
Material tension – the body itself clamps the refill
Refills
Any 2–2.3 mm refill, either end
In the box
everline ONE + 1 graphite HB refill
Guarantee
Lifetime on the body, no return shipping
Awards
14 design awards for the founder and his products · list
Demo it

How to show it.

  1. 1PressSqueeze the body gently – the channel opens. That's the aha moment: the aluminium itself flexes.
  2. 2InsertSlide the refill in, either end. Nothing to screw, nothing to align.
  3. 3ReleaseTension holds the refill. Set any length – then hand it to the customer.
The refill system

One body, four ways to write.

GraphiteHB · 6BNotes, sketches, thinking on paper. 10-pack.
Color7 colorsPlan, highlight, draw. 10-pack.
BallpointBlack · blueFor anything that needs ink. 3-pack.
EternalMetal tipWrites without ink, never sharpen. 3-pack.

Sales tip: put the Test all refills set (all four types) at the till – the easiest add-on sale.

Finishes

Seven colors, one price.

Deep Black
Deep Black
Star Silver
Star Silver
Forest Green
Forest Green
Pacific Blue
Pacific Blue
Soft Lilac
Soft Lilac
Neon Orange
Neon Orange
Neodymium
Neodymium

Quiet: Deep Black, Star Silver. Loud: Neon Orange, Neodymium.

Customer questions

What customers ask – and what you say.

“Can it break?”

There's no spring and no click mechanism. The body itself clamps the refill – with a lifetime guarantee on it.

“Which refills fit?”

Any 2–2.3 mm refill – our four types plus standard refills from other brands.

“Does it roll off the desk?”

No, the flat milled edge stops it. The everline BASE gives it a fixed place.

“Does it scratch?”

Anodizing is hard but not indestructible. Years of use leave marks – patina, not a defect. Never promise “scratch-proof”.

“Can I fly with it?”

Yes. No pressurised cartridge, no liquid ink reservoir.

In store

Merchandising that sells.

Let them touch itOne demo pen with a refill, out of the box. 17 g has to be felt.
On the BASEStanding up it reads as an object, not a pen in a cup.
Three colors are enoughTo start: Deep Black, Star Silver and one loud color.
Refills next to itSeeing the refills explains the system – and brings people back.

Ready to stock it?

50 % off RRP for partners. Small quantities welcome. First order ships free worldwide.

B2B quick orderBrand Guidelines

One pen. For good.

Try it for 99 days. If you don't love it, get your money back – and keep the pen.

Choose your set